Kelela's latest album, 'New Avatar', marks a significant shift in her musical journey, blending her indie-rock roots with her signature R&B and electronic sounds. This evolution is not just about music; it's a reflection of her personal growth and a statement on boundaries and collaboration. In this article, I'll delve into Kelela's thoughts on her creative process, her collaborations with Fousheé and PinkPantheress, and the impact of her evolving sound on her fashion choices. I'll also explore the deeper implications of her music and the broader cultural context in which it exists.
A Homecoming and a New Era
Kelela's new album is a homecoming of sorts, revisiting her indie-rock roots. The lead single, 'idea 1', with its guitar-forward sound and icy visuals, is a nod to her early days in the Dizzy Spells. This return to her indie-rock beginnings feels like a natural progression, given her initial success in that genre. However, what's fascinating is how this homecoming is intertwined with her evolution as an artist. The song 'outta time', co-written with A.K. Paul over a decade ago, was originally intended for 'Take Me Apart' but was shelved due to creative differences. Now, it feels like the right time for this song to see the light of day, as Kelela's patience and comfort with taking her time have grown.
Collaboration and Trust
Kelela's collaborations with Fousheé and PinkPantheress are a testament to her trust in others' vision. She chooses collaborators based on their taste and respect for her work. With Fousheé, she played her more guitar-forward songs, expecting her to want to collaborate. This trust in her collaborators' choices is a key aspect of her creative process. The collaboration with PinkPantheress, in particular, is a fun and unexpected twist, as Kelela's music often incorporates unexpected elements.
Fashion and Identity
Kelela's evolving sound has a direct impact on her fashion choices. She wants her stage presence to reflect the context of her everyday life in New York. Her creative direction for the album, in collaboration with Yasser Abubeker, embodies various moods, from sweatpants to runway moments. This blend of everyday life and high fashion is a key aspect of her identity, as seen in her collaborations with Maximillian Davis and Ferragamo. Her fashion choices are not just about looking good; they're a statement of her comfort and confidence.
The Power of Collaboration and Remix Culture
Kelela's remix album is a celebration of the underground and a way to put young Black producers and artists on the map. Her collaborations and remixes are not just about music; they're a way to build a community and support emerging talent. This approach to music and fashion is a reflection of her belief in the power of collaboration and the importance of supporting others.
A Broader Perspective
Kelela's music and fashion choices are not just about her; they're a reflection of a broader cultural context. Her music blends indie-rock, R&B, and electronic sounds, reflecting the diversity of New York City. Her fashion choices, on the other hand, are a statement of her comfort and confidence, challenging the notion that fashion must be restrictive. Kelela's work is a testament to the power of collaboration, the importance of supporting others, and the joy of exploring new sounds and styles.
In conclusion, Kelela's 'New Avatar' is a powerful statement of her artistic evolution and a celebration of collaboration and community. Her music and fashion choices are a reflection of her personal growth and a broader cultural context. As she continues to push boundaries and explore new sounds, she inspires others to do the same, challenging the status quo and celebrating the joy of creativity.
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