Imagine a bustling public market that not only celebrates local food but also pays homage to Portland’s rich architectural heritage. That’s exactly what the James Beard Public Market is aiming for with its stunning new exterior design, and it’s turning heads—especially with its bold use of timber. But here’s where it gets controversial: is preserving historic elements worth delaying a highly anticipated project? Let’s dive in.
Earlier this month, The Oregonian/OregonLive revealed that the demolition of two adjacent buildings—future homes to the market and food hall—uncovered a hidden gem: the historic timber frame of the three-story Ungar Building at 622 S.W. Alder St. These soaring ceilings and massive wood beams, once concealed behind a Rite Aid drug store, are now set to take center stage in the market’s design. And this is the part most people miss: the decision to preserve and showcase this timber frame is a key reason the market’s opening has been pushed to 2027.
Jessica Elkan, executive director of the James Beard Public Market, explained the dilemma during a January walkthrough of the vacant space. “We had to decide whether to invest in hand-peeling and revealing this timber frame,” she said. “For me, it was a no-brainer. Covering it back up would’ve erased a piece of the building’s history.”
The new architectural renderings, filed with the City of Portland and spotted by real estate enthusiast Iain MacKenzie, showcase a dramatic northern facade framed by towering Douglas fir timber columns. But here’s the twist: the wood exterior is slated to be treated using shou sugi ban, a traditional Japanese technique where wood is charred to enhance its durability against water, fire, insects, and decay. Is this a brilliant fusion of old and new, or an unnecessary expense? We’d love to hear your thoughts in the comments.
Meanwhile, the adjacent Selling Building at Southwest Sixth Avenue and Alder Street is undergoing its own transformation. Restoration efforts aim to revive the original ground-floor glass and columns, along with the second story’s terracotta cladding, trim, and wood window details. It’s a meticulous process that underscores the market’s commitment to honoring Portland’s past while building its future.
Of course, all these plans are pending final approval by the City of Portland. But if they move forward, the James Beard Public Market could become more than just a food destination—it could be a living testament to the city’s history and craftsmanship. What do you think? Is preserving historic elements worth the delay, or should projects like this prioritize speed over sentiment? Let us know in the comments below!
